Mark one zombie page to update or unpublish

Zombie pages keep ranking for jobs you no longer do. They confuse buyers and waste crawl attention.

This hack: ten minutes, mark one zombie to update or unpublish. Stop feeding zombies.

When to use it

• You know a page that is outdated or off-offer.
• You can decide update vs unpublish (or recommend).
• CMS access exists.

When not to

• SEO/legal owns the page and you don't. File a ticket with evidence.
• You're deleting something that still converts without checking. Spot-check first.
• The whole site needs a migration. Different project.

Do this (timer on)

1. 1. Open the suspect page.
2. 2. Note: last update, offer match, obvious wrongness.
3. 3. Decide: update / unpublish / redirect candidate.
4. 4. Log on a kill list with owner + date.

Prompt (copy)

Evaluate this page as a kill-list candidate.

Output:
- What job it claims to do
- Where it conflicts with our current offer (from my notes)
- Recommend: update / unpublish / redirect
- If update: 5 bullets to fix
- Risks of unpublishing

CURRENT OFFER NOTES:
[paste]

PAGE COPY:
[paste]

After you send

If zombies pile up, content ops lacks a retirement ritual. Content Workflow Score when publish is easy and unpublish never happens.

Start free assessment (Content Workflow Score) at https://faisalrizvi.com/ - See where we're wasting hours. 3 minutes. Score + prioritized roadmap. Shareable report. No login.

Book a free 30-min call only if you want a walkthrough after the roadmap.